Insights
Clear thinkingabout AI.
Practical, sourced guides for leaders making real decisions about AI. No hype, and we cite our sources.
All guides
Regulation
UK AI regulation in 2026: what businesses need to do
There’s no single UK AI Act, but there are plenty of rules. What applies to you, what changed this year, and a checklist to act on.
Read the guide →Models
Prompting, RAG, fine-tuning or a custom model?
The five rungs of the model ladder, what each needs, and a decision guide for choosing between them.
Read the guide →Strategy
Your first AI project: how to pick one that ships
Why so many pilots stall, how to score use cases, and how to scope a discovery and prototype that lead to production.
Read the guide →